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Million Dollar Instructor
Million Dollar Instructor
Welcome! Introduce yourself here (5:59)
Why teaching is so awesome (3:00)
How to pick your topic (2:55)
How to be an expert (1:21)
Section 1 - Doing your course research
Pick an aggressive launch date (5:33)
Create your rough outline (4:03)
Understand the different forms of content (6:04)
Creating quality content (6:22)
Section 2 - Choose your course content mix
Screencasting (3:07)
Video production background (1:36)
Audio over slides (2:39)
Alternative content (10:44)
Section 3 - Put out a pre-release and start testing demand
Pre-sell to test demand (2:03)
Pre-release pricing strategy (1:28)
How to promote your course (1:19)
Get your course on BetaList (0:53)
Why your promo video matters (0:38)
Create a Promo video (1:49)
Using ConvertKit to message your first signups (6:34)
Implementing your pre-launch landing page (10:42)
Section 4 - Defining your teaching style
Your teaching mindset: Yoda I am not (3:46)
Learning from Khan Academy (3:30)
Developing your own teaching style (5:18)
How to divide up material (5:24)
Deliver on your promises (2:08)
Create mini challenges (6:38)
Create in-depth assignments (6:57)
Some assignment examples (6:27)
Create time for review (2:48)
Section 5 - Content is king
Plan out your content ahead of time (3:25)
How to create a script (4:25)
How to create great slides (13:05)
Including other useful tools and resources (3:29)
Section 6 - Content production
Screencasting Materials (3:33)
Screenflow Download and Install (2:19)
Screenflow Updating Preferences and Activation (2:15)
Screenflow How to make Screencasts (2:13)
Screenflow Splicing Video Stopping and Starting (2:52)
Screenflow Adding Media (3:46)
Screenflow Audio Features (5:14)
Screenflow Video Features (3:48)
Screenflow ScreenRecording Features (3:09)
Screenflow Call Out Features (3:03)
Screenflow Annotation Features (2:56)
Screenflow Text Features (2:28)
Exporting Screenflow ScreenCasts (1:54)
Video Production: Getting started (1:16)
Video production: $50 Studio (5:16)
Video production: The Million Dollar Instructor set-up (5:36)
Video production: Full studio set-up (1:53)
Section 7 - Get your first loyal students
Where to network to gain first loyal students (4:40)
Interacting with students (3:55)
Turn your early adopters into evangelists (2:38)
Section 8 - Launching Your Course
Define your value proposition (11:48)
Communicate Your Value Proposition (15:19)
Use your story to stand out (3:10)
Case Study: Get your course live (10:18)
Section 9 - How to grow your audience
Knowing when you're ready for growth (1:02)
Growth Principle #1 - Give something valuable away for free (1:43)
Growth Principle #2 - Build your email list (1:39)
Build your email list exercise (1:45)
Growth Principle #3 - Create a minimum viable course (3:20)
Case Study: User Growth Bootcamp (5:16)
Case study: Bitfountain - From initial growth to 100K potential customers (6:17)
Case Study: Bitfountain - Converting potential customers into paid customers (6:43)
Finding growth (3:06)
Slideshare
Offline Events
YouTube
Kickstarter
Blog and email
Your network
LinkedIn
Quora
Social Media
Mini-Hacks
Discount Forums
reddit
Ebook (Guest Lecture)
Deal Websites
Section 10 - How to price your courses and make money
Why you should reexamine your pricing (2:22)
Price discrimination (1:42)
Pricing strategy (5:44)
Subscriptions (6:03)
Discounting (6:22)
Multiple products (5:43)
Pricing hack to make more money #1 (1:06)
Pricing hack to make more money #2 (1:11)
Pricing hack to make more money #3 (1:30)
Pricing hack to make more money #4 (0:52)
Pricing hack to make more money #5 (2:21)
Section 11 - Scaling your course with new products, messaging, and analytics
Scaling your course #1 (2:10)
Scaling your course #2 (1:45)
Analyzing student behavior and advanced messaging (8:37)
Section 12 - Expert Interviews
Interview with Justin Mitchel (65:41)
Interview with Josh Payne (32:17)
Interview with Caleb Wojcik (57:17)
Interview with Mattan Griffel (55:25)
Interview with Mark Lassoff (50:09)
Interview with David Kadavy (62:40)
Interview with Scott Britton (53:50)
Interview with Paul Solt (43:39)
Interview with Nathan Barry (66:00)
jkjdsadsad
Pricing hack to make more money #2
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